March 5th, 2026

Introducing media library and facial recognition

We know how important it is to capture and share camp moments with families and staff, and it's one of the features camps ask us about most. On Monday, we're launching the media library, bringing photo storage, sharing, facial recognition, and AI-powered tagging into Campfront.

Facial recognition is built directly into the media library. When enabled, parents and staff can opt into facial recognition from their accounts, and Campfront will automatically tag any campers or staff detected in uploaded photos. Camps can decide whether to charge for facial recognition and set different rates for parents and staff.

AI tagging and search
When photos are uploaded, Campfront automatically generates tags and a summary for each image. These feed into a powerful library-wide search, making it easy to find photos by people, objects, scenes, and more. You can also add manual tags to any photo for further organization.

Sharing and visibility controls give you flexibility over how and when images are distributed:

  • Season-level controls let you turn sharing on or off for campers and staff at a high level.

  • Granular sharing lets you configure sharing on individual custom subfolders. Subfolders inherit sharing preferences from their parent folder by default, but you can override this to share with specific seasons or sessions as needed.

  • Tagged sharing means anyone detected and tagged in a photo can have it shared with them automatically.

  • Hide folders to keep assets private until you're ready to share, or use the media library as a general storage space for your camp's media.

  • Email notifications can be enabled so families and staff are notified when new photos are shared with them.

Find photos where they matter
Any images a camper or staff member has been tagged in or had shared with them will appear on their media tab within the admin side. Families and staff who log in will also have their own media area where they can view and download any images shared with them, with families able to see photos across all of their campers in one place.

Full details for the facial recognition and storage costs will be confirmed alongside the release next week.

As a reminder, we'll be at the Tri-State conference next week at booth 716. If you'd like to see the media library and facial recognition in action, we'd love to have a chat - Book a time